At GrowthAstra, accessible from growthastra.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by GrowthAstra and how we use it.
If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at hello@growthastra.com.
1. Information We Collect
The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.
- Account/Form Information: When you contact us or request a Growth Audit, we collect information such as your name, email address, phone number, company name, and specific business goals.
- Behavioral Data: We track anonymous user behavior, heatmaps, and conversion journeys using Google Analytics (GA4) and Google Tag Manager (GTM) to optimize our UI/UX.
2. How We Use Your Information
We use the collected data in various ways, including to:
- Provide, operate, and maintain our website and growth services.
- Improve, personalize, and expand our website functionality and UI layout.
- Understand and analyze how you interact with our marketing assets.
- Develop new products, automated CRM workflows, and campaign strategies.
- Communicate with you directly or through our automated systems for customer service, updates, and marketing audits within our 2-hour SLA.
3. Log Files and Tracking Technologies
GrowthAstra follows a standard procedure of using log files. These files log visitors when they visit websites. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable.
4. Cookies and Web Beacons
Like any other website, GrowthAstra uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.
5. Third-Party Privacy Policies
GrowthAstra's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers (such as Meta Ads, Google Ads, and CRM tools) for more detailed information. It may include their practices and instructions about how to opt-out of certain options.
6. GDPR & CCPA Data Protection Rights
We want to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:
- The right to access – You have the right to request copies of your personal data.
- The right to rectification – You have the right to request that we correct any information you believe is inaccurate.
- The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
- The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.