Real Estate
Digital Marketing

How We Market Property Projects

From the first ad click to the site visit, tracked and followed up.

Property Launch Modules

Real Estate Marketing That Follows RERA and Platform Rules

Under the Real Estate (Regulation and Development) Act, 2016, a registered project has to be registered with the state RERA before it is advertised, and the registration number (and in some states a QR code, as MahaRERA requires) must appear in advertisements. Brokers also need their own RERA agent registration. We build this into every landing page, social post and ad creative, and keep wording factual: carpet area rather than inflated "super area" claims, clear possession timelines as stated in your registration, and no "guaranteed returns" or "assured appreciation" promises. We are not a law firm, so your legal team signs off on project claims.

Ad platforms have their own rules too. Meta and Google treat housing ads as a special or restricted category in some countries, including the US and Canada, which limits targeting by age, gender or postcode. This matters for NRI campaigns aimed at buyers abroad, so we set the right category and targeting for each market. Within India, we focus on search intent (for example "2 BHK in [area]" or "commercial office space in [city]"), location targeting around the project and buyers' current neighbourhoods, and lead forms that ask the questions your sales team needs. See our Google Ads management and Meta Ads management services.

Fast Lead Follow-Up and Local Visibility for Projects

Lead handling. Real estate enquiries arrive from property portals, Meta lead forms, Google Ads, the website and walk-ins, and buyers often enquire with several projects at once, so the first builder to respond clearly has an advantage. We connect these sources into one CRM or sheet with source, budget, configuration and preferred visit date, so your sales team can see every enquiry and nothing sits unanswered. More on our lead generation service.

WhatsApp follow-up. Buyers prefer to receive the brochure, floor plans, price sheet request and location pin on WhatsApp. We set up approved WhatsApp Business templates that acknowledge each enquiry, share project details, offer site-visit slots and send visit reminders, and then hand the conversation to your sales executive. See our WhatsApp marketing automation.

Local SEO for site and sales offices. Many buyers search for the project name or "new projects in [area]" and check Google Maps before visiting. We set up the Google Business Profile for each sales office or site office, create project and locality pages on your website, add clear directions and photos, and help you respond to reviews. Read our Google Business Profile optimisation guide, explore our SEO services, or book a free consultation to discuss your next launch.

Frequently Asked Questions

Do real estate ads in India need a RERA number?

For projects that must be registered under RERA, yes: the project should be registered before it is advertised, and the registration number (and a QR code in some states, such as Maharashtra) must appear in ads and on landing pages. Brokers also need their own agent registration. We include these details in every creative. For legal questions, please check with your legal team.

Which channels work best for property marketing?

It depends on the project. Google Search reaches people actively looking for a configuration in an area, Meta helps with awareness and lead forms, property portals bring comparison shoppers, and local SEO helps buyers find the site office. We usually start with search and a strong landing page, then add channels based on lead quality.

Can you target NRI buyers?

Yes. We can run campaigns in countries with large NRI communities, with pages explaining the buying process for NRIs. Housing ads in some countries, such as the US and Canada, fall under special ad category rules that limit targeting, so we set campaigns up accordingly.

How do you improve lead quality?

By using clear project information and price-range indicators where you are comfortable sharing them, lead forms with a few qualifying questions, call tracking, and feedback from your sales team on which leads converted, so campaigns can focus on what works. We do not promise a fixed number of leads or bookings.

Can you handle leads from property portals too?

Yes. Where the portal allows exports or integrations, we bring those enquiries into the same CRM or sheet as your website and ad leads, so your team follows up from one place.

How much does real estate marketing cost?

It depends on the number of projects, channels and ad budget, so we quote after a free audit. Ad spend is paid directly to Google or Meta and is separate from our fee. There are no long-term contracts.

Do you already have real estate clients?

GrowthAstra was founded in 2026, so we do not publish client names or results we cannot back up. On a free call we show you our process, a sample report and an audit of your current project marketing, so you can judge our work directly.